Get Your Name Out There: Utilizing Business Cards
One of the most integral aspects of being a successful businessperson is networking. In the internet age there are many ways to network. Social media, internet marketing and online networking are all important in today’s world. However, many prefer the old fashioned way. Since people could print words on paper, business cards have been used. Business cards have proven themselves to be an important aspect of the professional marketplace. No doubt their efficacy in the world of commerce has remained to the present day. They display the relevant information about a business or businessperson and act as a reminder and catalogue for when you may need a service. Most business cards come in one shape and size as a matter of convenience and familiarity, but they can differ in many ways. What makes a business card effective? Is it the colors or the simplicity of most designs? To be honest no one knows for certain, but their importance has never waned.
While they are simple and used universally, business cards can be utilized as an effective form of advertising. Just as print advertisements or commercials use aesthetic imagery and color, similar tactics can help make a business card effective. Many businesspeople choose a simple black and white format for their business cards. This is not the only option and many business cards utilize a bit more creativity.
Some business cards display brand names or even photographs. Standing out has always been important, and these tactics have been used for years. An image of the persons face is common in business cards.Since business cards are physically dispersed, the way they feel is almost as important as the way they look. There are multiple options for creating different textures of card. Most typically individuals print their cards on card stock paper. Card stock is durable yet cheap way to print a large number of cards. Many professionals choose to stray from the pack. One could spend a little extra money for a gloss finish for example.
Being creative and innovative is vital to being a success, in any market. Creativity is necessary even in the way that you tell people about your business. The little things add up when building a successful company, this includes business cards.
The business card is essentially a way to make potential clients remember your services in the future. If someone remembers your card, they are more likely to utilize your service. This doesn’t mean you should go overboard with colors or flashy pictures, sometimes simplicity is more effective. It comes down to who you are trying to reach and what service you are trying to provide. An artist or musician may want a more colorful and visually pleasing card, while a lawyer or accountant may want something a little more simple and tasteful. What matters is that you tailor your business cards to what you do and who you are trying to reach.
Source: http://mompreneurmedia.com/5-effective-old-school-marketing-tactics-often-overlooked/
